Our mission was to develop a new visual identity for YPF Argentina Chemical’s industry branch. Inspired by the basic graphics of the periodic table we created a mutant logo to represent the various states and transitions in chemical reactions. The idea was to bring YPF Química closer to the argentine people, we had an amazing task as YPF is a loved brand in the country.
We created a communication about everyday life situations in which chemistry is part of, as a result YPF Química was brought closer to the heart of the population, bringing along a message of a closer view of technology and care for the future with bright colourful and graphic transformations.
Graphic Design and Copywriting at Pharus Design along with ISLA Argentina in a 3 months residency in Buenos Aires in 2019.
