XP investimentos
Visual Brand Identity 2021
Visual Brand Identity 2021
Brands need to evolve to remain relevant, which is why the project revisited the assets of XP brand in favor of a new moment in its 20-year history, holding recognition and value of a brand that is leading the transformation of investments in Brazil. A lighthouse brand that points out paths, opens up new perspectives, and shines a light on what matters most.
Graphic Design and Art Direction @ Tátil Design - 2020/2021
Creative director: Renan Benvenuti, Ricardo Bezerra
Designers: Daniel Escudeiro, Jade Aiello, Luiz Fernando Costa
Content: Ana Cunha, Gustavo Feyer e Lourenço Araújo
Account Executives:Joana Libretti, Karla Ribeiro, Mariana Soccodato, Vanessa Clark
Type Design: Plau Design Team