AB Inbev invited us to develop the new global visual brand identity for Hoegaarden. With a fresh look honoring and amplifying its visual assets based on the original heritage and tradition from this iconic brand, we created a new illustrated iconography and took the Gaarden for a higher polished new statement, as an inspiring and artistic place where a sublime nature and Hoegaarden's ingredients are the protagonists.
Lead Graphic Design and Art Direction @ Tátil Design - 2021
Creative directors: Fred Gelli, Daniel Souza
Designers: Jade Aiello, Cesar Goes, Mariane Silva, Stephanye Parraga
Strategy: Letizia Trannin, Juliana Barreto
Account Executives: Juliana Gattaz, Thaiz Crepaldi
Production: Valeria Forte
Photo Direction and Production: Doma02