The Coca-Cola Company launched in Brazil their new line of functional juices along Del Valle, and invited us to develop their packaging and visual identity system, inspired by new habits and tendencies that came around in the Brazilian market of beverages. From photographic production to sales point, we defined the creative premisses, then designed the labels and key visuals for the communications pieces, through a system with a high visual impact that also relied on simplicity. With emphasis on the power of colours and flavours, we build a proprietary art direction resulting in a fresh and powerful appetite appeal, highlighting every flavour's benefits.
Copywriting, Graphic Design and Art Direction at Pharus Design - 2017
The Coca-Cola Company launched in Brazil their new line of functional juices along Del Valle, and invited us to develop their packaging and visual identity system, inspired by new habits and tendencies that came around in the brazilian market of beverages. From photographic production to sales point, we defined the creative premisses, then designed the labels and key visuals for the communication pieces, through a system with a high visual impact that also relied on simplicity. With emphasis on the power of colors and flavours, we created a proprietary art direction resulting in a fresh and powerful appetite appeal, highlighting every flavor benefit.
Client: The Coca-Cola Company
