Development of a Visual Identity System inspired by aesthetic codes that refer to the origin of the product and the tradition, from cultivation to production, in order to value the lifestyle and the story of the brand.
Visual Identity and Packaging @ Pharus Design - 2017
We created a visual identity and tone of voice which value the origin of the fruit, its trajectory, tradition and care with the product from the field to the table. We have recovered the exuberance and pride of our natural riches, presented through richly detailed illustrations that depict the origin of the ingredients.
Client: The Coca-Cola Company
